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South Africa Taunted by African fans after World Cup loss

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Visibly absent was the known display of African unity at the FIFA soccer World Cup but present was the social media taunting of South Africa by many fans from across the continent who backed Mexico in the tournament’s opening match against South Africa.

The memes were light-hearted, including sombreros, mariachi bands, and tacos, pointing to a dark underbelly of anger and disappointment over the ever recurring xenophobic attacks against black Africans by South africans.

A poor South African performance on the pitch led to a 2-0 defeat against the World Cup co-hosts, Mexico.

But the final whistle was to witness a social media frenzy of happy mocking posts against the losers.

The normal display of African unity in the early stages of a football World Cup was notably absent from social media as many fans from across the continent backed Mexico in the tournament’s opening match against South Africa.

Ahead of Thursday’s match, some African football fans justified their support for Mexico by linking it to the current tensions in South Africa over migration.

“You want people to cheer for you when you play soccer just because we’re African?” one X user asked, citing reports of mistreatment of migrants.

“We’re supporting Mexico so that South Africa can go back home early to protect their jobs,” another user posted, playing on the unfounded accusation that foreigners were responsible for South Africa’s high unemployment rate.

“I hope South Africa is not blaming African migrants for the 2–0 defeat and two red cards in the match against Mexico,” posted Ahmednasir Abdullahi, a prominent Kenyan lawyer.

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Others shared memes playfully embracing Mexican culture for the day, changing their profile pictures to Mexican flags and adopting Spanish-sounding names, under the caption “Mexico versus xenophobia”.

Daniel Kaniki, a Congolese football supporter who was at a fan park in the US city of Atlanta, told the BBC: “Africa is like one country, and if one is chasing others, we are not a family anymore. That’s why I’m supporting Mexico today.”

But some South Africans pushed back, praising the spirit of their team, nicknamed Bafana Bafana.

South Africa is one of 10 African teams at this year’s expanded World Cup, with the US and Canada co-hosting along with Mexico.

Foreign

Spain’s Royal Spanish Football Federation (RFEF) Pioneers Egg-freezing and In-vitro Fertilization (IVF) for Female Soccer Players and Referees.

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By Son Tertsegha, Abuja

Spain’s Royal Spanish Football Federation (RFEF) has introduced bearing the full costs for Egg-freezing and In-vitro Fertilization (IVF) for Female Soccer Players and Referees. The policy covers international players who have received at least two national team call-ups.

The programme runs through an official partnership with the Tambre fertility clinic and is secured through 2029.

Beyond egg vitrification, the agreement provides access to various family planning treatments and complements existing rules allowing players to have children nearby during training camps and tournaments.

The policy takes bearing from the advocacy efforts of star players like Alexia Putellas and Patri Guijarro who heavily campaigned for the initiative, noting that an elite athlete’s peak biological fertility years directly overlap with their peak professional playing years.

According to reports, the goal is to achieve Work-Life Balance designed to ensure that female athletes do not feel forced to choose between starting a family and pursuing a professional career at the highest level.

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General News

Nigeria Strikes $8.5m Kit Deal With Adidas, Dumps Nike

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By Nick Ibe

Nigeria has agreed an $8.5m-a-year equipment deal that the Nigeria Football Federation says is the biggest in African football. The deal will also end its 11-year association with Nike and return to adidas.

Former NFF president, Ibrahim Gusau, who resigned along with the federation’s executive committee on Thursday, disclosed the agreement at a news conference in Abuja, saying adidas will pay the federation $4.5m annually in cash and provide another $4m worth of equipment for Nigeria’s national teams.

The NFF will also receive a 20 per cent royalty on merchandise sales, a clause that could push the value of the agreement well beyond the guaranteed $8.5m annual figure.

Gusau said the contract has already been signed, though it was originally scheduled to be announced in September. He said:

“It is about the highest kit sponsorship in Africa. No other country in Africa has that kind of sponsorship.

“Adidas will pay Nigeria $4.5 million every year in cash and then they will provide kit worth $4 million every year.”

The package becomes the largest kit-supply agreement for an African national football federation, if beating Morocco’s deal with Puma, reportedly valued at $1.7m, previously the highest publicly known figure on the continent.

Nigeria’s outgoing Nike contract signed since 2015, had become grossly inadequate for the federation’s needs argued Gusau:

“As (former) president, I cannot gift someone a jersey because we met a contract that has been running for 11 years on the same terms worth $500,000 in cash and $1 million in kit supply. $500,000 in 2015 and still $500,000 in 2026. It is like you have nothing.”

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Nigeria was to first sign with Nike in April 2015 due to its earlier adidas deal being cancelled over breaches during the 2014 World Cup.

Gusau said the limitations of the Nike arrangement had proven so inadequate that the federation had resorted to buying additional kits for its teams, including Nigeria’s U-20 women’s team for the World Cup in Poland.

“We have to buy jerseys for the girls that travelled to Poland because $1 million worth of equipment cannot even service Super Eagles qualifiers for World Cup and Nations Cup as well as Super Falcons,” he said.

Due to the insufficiency, the federation began pushing Nike for improved terms in 2024 but could not reach an agreement, prompting it to solicit competing offers, with Nike retaining a contractual right to match the best proposal. Gusau added:

“Finally, they agreed that we could negotiate with others. At the end of the day we contacted adidas and other kit sponsors and we were able to secure a substantial agreement with adidas. Nike has to match whatever we were offered. They were unable to match the offer from adidas and that is why we are moving on.”

Adidas previously supplied Nigeria’s 1994 Africa Cup of Nations kits and its first World Cup appearance that same year, and again from 2004 to 2014, a period that included the Super Eagles’ 2013 Africa Cup of Nations title.

Nike’s return in 2015 produced some of Nigeria’s most recognisable kits, including the widely celebrated 2018 World Cup jersey.

Adidas has a larger retail footprint in Nigeria, with about 13 stores compared to Nike’s one, and it plans to expand to 32 stores within two years. This was another factor behind the switch.

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Sports

2nd Enugu International Marathon Ends Great: State Guns for World Athletics Road Race Label for 2027 Edition

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By Son Tertsegha

The 2nd edition of the Enugu international 42km elite races for men and women recorded resounding success Saturday.

Kenya’s Edwin Kipyego and Ethiopia’s Zenebe Aberu emerged winners of the men’s and women’s races respectively.

With more than 3,000 runners taking to the streets of Enugu city for the event, Enugu State Government, organisers of the event, in partnership with Nilayo Sports Management, and the Athletics Federation of Nigeria (AFN) providing technical support, the future for subsequent editions looks good.

Kipyego produced a tactical performance to win the men’s race in 2:20:38, making his decisive move at the 37km mark to break away from a leading pack of four runners.

The Kenyan crossed the finish line first to claim the $15,000 prize, gold medal and title of Enugu City International Marathon champion.

Ethiopia’s Habtamu Girma finished second in 2:23:39, while compatriot Shiferaw Daltiemayu took third in 2:23:41.

The race was flagged off at 6:30am at Shoprite on Abakaliki Road by Enugu State Governor Peter Mbah, with the route passing through Independence Layout, Okpara Avenue and Nike Lake Road before finishing at Mike Okpara Square.

Kipyego described the course as challenging but praised the support of spectators along the route.

“This was a tough but beautiful course. The hills tested us, but the people of Enugu carried us with their cheers. I will definitely return next year,” he said.

Nigerian runners dominated the 10km event, with Gyang James Boyi and Obadih Vivian winning the men’s and women’s races respectively.

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Boyi clocked 29:59 to secure the ₦3 million first prize after making his decisive move with 3km remaining, while Vivian triumphed in 35:13.09.

Davwi Gyang and Mwantiyi Teyei finished second in the men’s and women’s races respectively, while Pam Joshua and Danjuma Agnes took third positions.

The 10km race, which was flagged off at 8:30am at Chris Tee Petrol Station on CIC Road, was designed to promote mass participation and identify emerging road-running talents.

Nilayo Sports Management chief executive officer Yetunde Olopade described the event as a world-class competition.

“Enugu has set the standard. From athlete welfare to security and crowd management, this marathon has shown that Nigeria can host international-label races,” she said.

Enugu State Deputy Governor Ifeanyi Ossai said the marathon was in line with the state’s sports tourism ambitions, adding that the event would continue to grow.

Commissioner for Sports Lloyd Ike Ekweremadu commended the Local Organising Committee, sponsors, medical teams and security agencies for ensuring a successful event.

He also disclosed that the state had applied for World Athletics Road Race Label status for the 2027 edition.

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