Sports
Football Financially Greater Than Afrobeats, Nollywood Combined, Says Sports Consultant
By Isa Abdul, Abuja
Emeka Anyadike, international sports consultant and communications expert, holds the view that football is Nigeria’s most powerful entertainment industry, greater in global reach, economic value and commercial influence which surpass Afrobeats and Nollywood combined.
It was at the Atlantic Blue Hotel and Resort in Abuja, that the Chief Executive Officer of EEXsports, made the remarks during a FIFA World Cup viewing event. He highlighted football’s unique ability to unite millions of people across cultures while generating enormous economic opportunities.
The presence of global music stars at major football events, he insists, further demonstrates the sport’s unmatched appeal rather than diminishing its significance.
“People celebrate Afrobeats and Nollywood, but football is even bigger.
“The FIFA World Cup features global stars such as Burna Boy, Shakira and Justin Bieber, yet they are only part of the spectacle. Fans tune in primarily because of football. That shows the scale of the industry’s global reach and commercial potential.”
Enyadike has worked in the oil sector and with FIFA in information management and communications. From experience gathered, he calls Nigerians to begin viewing sport as a critical economic sector capable of creating employment, attracting investment and contributing significantly to national development than just to while away time.
He noted that Nigeria’s absence from the current FIFA World Cup had done little to diminish public enthusiasm for the tournament.
“Despite not qualifying for this World Cup, the level of interest across the country has been remarkable. Thousands of Nigerians are still gathering to watch matches involving teams such as Spain and Argentina. That alone demonstrates the immense power and global appeal of football. Even without our national team participating, the passion remains, which shows just how massive the football industry truly is,” he said.
Speaking on the vision behind EEXsports, Enyadike explained:
“Our goal is to build a sustainable sports ecosystem by connecting experienced professionals with the next generation. We are making world-class knowledge accessible locally, eliminating the need for many young people to travel abroad to acquire the same expertise.”
He stressed that EEXsports would continue to bring together key stakeholders from across the public and private sectors to stimulate investment, encourage innovation and unlock the vast economic potential of Nigeria’s sports industry.
By Son Tertsea
Nigeria advanced into the final of the Under-17 Women’s World Cup for the first time ever as the Flamingos defeated Brazil 3-1 in the semi-final on Wednesday night.
Queen Joseph opened scoring before Awawu Bashiru’s brace sealed the impressive win.
Joseph slotted home from four yards to put Akeem Busari’s side ahead, and the lead was doubled at the 71th minute as Bashiru lofted a cross that sailed over the goalkeeper into the net.
She sealed the win with a well-placed finish at the near post to send Nigerian fans and officials into jubilation.
Brazil’s consolation goal came 89 minutes from Greise Kelly.
All goals were scored in the first half.
Nigerians jubilated a first-ever win against the South Americans as they reached the final in Morocco. It is the first time an African nation will reach the final of the tournament, and Nigeria is set to break its bronze medal feat of 2022.
The fixtures show Nigeria will play Japan who defeated favourites Korea DPR in the other semi-final.
The final match will take place on Saturday, November 7.
By Isa Abdul, Abuja
A Nigerian, Samson Adamu, has been appointed the new General Secretary of the Confederation of African Football (CAF).
The appointment was disclosed by CAF on Sunday, on its website following a comprehensive recruitment process conducted by the continental football governing body.
Reportedly, Adamu had been serving as acting General Secretary since March, following the resignation of Veron Mosengo-Omba.
Mosengo-Omba subsequently became president of the football federation in the Democratic Republic of Congo (DRC).
The appointment took a competitive recruitment process, according to sources quoting CAF President, Patrice Motsepe, in the statement on its website as saying that the position was widely advertised and several candidates interviewed.
Adamu has worked with CAF for eight years, serving first as Director of Competitions and later as Director of Tournaments and Events.
“Adamu brings extensive experience in African football administration, having joined CAF in 2018 as Director of Competitions before subsequently serving as Director of Tournaments and Events.
“He has played a leading role in the delivery of several major continental competitions, including CAF’s flagship tournament, the TotalEnergies CAF Africa Cup of Nations,” Motsepe was quoted as saying.
Adamu brings considerable institutional knowledge and experience to his new role as a graduate of the FIFA Master programme in International Management, Law and Humanities of Sport.
Adamu is expected to oversee CAF’s day-to-day administration and support the implementation of its strategic priorities.
He is the son of Amos Adamu, a former Director of Sports in the then Ministry of Sports and a former FIFA Executive Committee member.
The appointment places Adamu among a distinguished line of CAF General Secretaries, including members of Egypt’s Fahmy family.
Mourad Fahmy served from 1961 to 1982, followed by his son, Mustapha Fahmy, from 1982 to 2010, and grandson, Amr Fahmy, who held the position from 2017 to 2019.
Sports
Harry Kane Ends England’s 25-Year Wait As Alexia Putellas Clinches Third Ballon d’Or In Historic London Ceremony
By Felix Umande
England captain Harry Kane and Spain midfielder Alexia Putellas have been crowned winners of the Men’s and Women’s Ballon d’Or at the 70th Ballon d’Or ceremony held at the London Palladium on Monday, October 26, 2026.
It was a historic night as the gala was staged outside France for the first time since its inception in 1956, moving to London to honour Stanley Matthews, the inaugural winner, on the award’s 70th anniversary. The event was co-organised by France Football and UEFA and hosted by Thierry Henry and Kate Scott.
Kane won the Men’s Ballon d’Or after a phenomenal 2025-26 season, scoring 73 goals in 65 competitive matches for Bayern Munich and England. He led Bayern to a league and cup double and England to a third-place finish at the 2026 World Cup.
The 33-year-old becomes the first Englishman to win football’s most prestigious individual prize since Michael Owen in 2001, joining an elite list that includes Sir Stanley Matthews, Bobby Charlton and Kevin Keegan.
“It being here in London as well has made it extra special. Thank you to everyone who voted for me. I can imagine it was really tough this year,” an emotional Kane said as the Palladium erupted with chants of “Harry, Harry”.
Kane also claimed the Gerd Müller Trophy for Men’s Best Striker. He beat Real Madrid’s Kylian Mbappé, who finished second, and Barcelona’s Lamine Yamal, who finished third.
Putellas won the Women’s Ballon d’Or for a third time, after her previous wins in 2021 and 2022, joining compatriot Aitana Bonmati on three titles.
The 32-year-old captained Barcelona Femení to a quadruple — Liga F, Copa de la Reina, Spanish Super Cup and Women’s Champions League — scoring 26 goals and registering 15 assists in 53 matches, before completing a summer move to Women’s Super League side London City Lionesses.
“I don’t know what to say. This prize is for Barcelona. That so many Barça players were nominated says a lot about the season we had. It was my honour to be your captain,” she said.
She finished ahead of Poland striker Ewa Pajor and Jamaica’s Khadija Shaw.
Spain dominated the night, claiming eight of 13 awards.
Full list of winners at Ballon d’Or 2026:
- Men’s Ballon d’Or: Harry Kane (Bayern Munich / England)
- Women’s Ballon d’Or: Alexia Putellas (Barcelona / Spain)
- Kopa Trophy – Men’s Young Talent: Lamine Yamal (Barcelona / Spain) — for a record third consecutive year
- Women’s Young Talent: Vicky López (Barcelona / Spain)
- Men’s Coach of the Year – Johan Cruyff Trophy: Luis de la Fuente (Spain) — after leading Spain to World Cup glory
- Women’s Coach of the Year: Pere Romeu (Barcelona)
- Men’s Goalkeeper of the Year – Yashin Trophy: Unai Simón (Athletic Club / Spain)
- Women’s Goalkeeper of the Year: Cata Coll (Barcelona / Spain)
- Men’s Best Striker – Gerd Müller Trophy: Harry Kane (Bayern Munich / England)
- Women’s Best Striker – Gerd Müller Trophy: Charlyn Corral (Pachuca / Mexico)
- Men’s Club of the Year: Paris Saint-Germain
- Women’s Club of the Year: Barcelona Femení
- Socrates Award – Humanitarian: Bukayo Saka (Arsenal / England)
The assessment period for the 2026 awards ran from August 3, 2025 to July 19, 2026, including international competitions, with winners decided by specialist journalists voting for their top 10 players.
Kane succeeds Ousmane Dembélé, who won the 2025 edition in Paris.
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